The project began with defining the brand’s positioning and translating its innovative concept into a distinctive visual identity. Our goal was to create a visual language that communicates technology and innovation while keeping the brand approachable and relevant to everyday skincare.

Working closely with the mе:vіdual team, we developed the core identity, including the logo, typography, color palette, and graphic elements. These foundations were brought together in a set of brand guidelines, establishing a consistent and flexible visual system for the brand.

The collaboration also extended to the brand’s digital presence. We designed the website, including its landing and shop pages, bringing together product presentation, user experience, and the visual identity in a cohesive digital environment.

As the brand developed, we continued working with the mе:vіdual team on the overall art direction, guiding the visual language across packaging, social media, product visuals, renders, and other brand applications. The result is a consistent visual experience shaped through close collaboration and a shared creative direction.